Nike, Clothing, Fashion Accessory, Foot Wear, Sports...

A. Introduction Company Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which include sports balls, eyewear, skates, bats, gloves, golf clubs, and other equipment designed for sports activities. Competition: Reebok, Adidas, Under Armor Stock Exchange: NYSE Ticker Symbol: NKE Outside Auditor: PRICEWATERHOUSECOOPERS†¦show more content†¦It designs athletic, leisure, and casual footwear for men, women, and children. The company s footwear products include running, training, basketball, soccer, sport-inspired urban shoes, and children s shoes. The Jordan brand is its most popular endorsement basketball shoe. D. Strengths and Weaknesses in SWOT analysis. i. Strengths in the SWOT analysis of Nike †¢ Nike is the worlds most valuable and number one athletic shoemaker. A lot of people around the world instantly recognize the â€Å"swoosh† logo anywhere. Its Michael Jordan endorsement has built a strong credibility for its basketball shoes. †¢ Nikes’ consumer demographics is very diverse; it produces shoes for women, men, kids, athletes, fashion. †¢ Nike invests in research and development which allows for evolving and innovative product range. Nike believes research and development is the ultimate key to success. Constant improvement in innovation and manufacturing processes is what has made Nike stay ahead of the competition. ii. Weaknesses in the SWOT analysis of Nike †¢ Nike is heavily dependent on its share of the footwear market. This may lead to a vulnerability if it loses its share in the market. †¢ The marketing sector is very price sensitive. Because of Nikes quality products the company tends to sell products at prices higher than its competitors. This makes Nike products out of reach to some potential customers. †¢ Nike partners withShow MoreRelatedSwot Analysist Sporting Goods Industry2116 Words   |  9 PagesUmbro | Parent Company | Nike Inc | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. 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NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include ConverseRead MoreEssay on Ratio and Financial Statement Analysis of Nike3025 Words   |  13 PagesContents Executive Summary.................................................................................................3 1. Nike History.............................................................................................................4 2. Nike Market Share: SWOT Analysis.......................................................................5 3. Nike Financial Report..............................................................................................9 4. Nike’s FutureRead MoreNike Swot Analysis3115 Words   |  13 Pages. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution