Monday, May 25, 2020

Nike, Clothing, Fashion Accessory, Foot Wear, Sports...

A. Introduction Company Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which include sports balls, eyewear, skates, bats, gloves, golf clubs, and other equipment designed for sports activities. Competition: Reebok, Adidas, Under Armor Stock Exchange: NYSE Ticker Symbol: NKE Outside Auditor: PRICEWATERHOUSECOOPERS†¦show more content†¦It designs athletic, leisure, and casual footwear for men, women, and children. The company s footwear products include running, training, basketball, soccer, sport-inspired urban shoes, and children s shoes. The Jordan brand is its most popular endorsement basketball shoe. D. Strengths and Weaknesses in SWOT analysis. i. Strengths in the SWOT analysis of Nike †¢ Nike is the worlds most valuable and number one athletic shoemaker. A lot of people around the world instantly recognize the â€Å"swoosh† logo anywhere. Its Michael Jordan endorsement has built a strong credibility for its basketball shoes. †¢ Nikes’ consumer demographics is very diverse; it produces shoes for women, men, kids, athletes, fashion. †¢ Nike invests in research and development which allows for evolving and innovative product range. Nike believes research and development is the ultimate key to success. Constant improvement in innovation and manufacturing processes is what has made Nike stay ahead of the competition. ii. Weaknesses in the SWOT analysis of Nike †¢ Nike is heavily dependent on its share of the footwear market. This may lead to a vulnerability if it loses its share in the market. †¢ The marketing sector is very price sensitive. Because of Nikes quality products the company tends to sell products at prices higher than its competitors. This makes Nike products out of reach to some potential customers. †¢ Nike partners withShow MoreRelatedSwot Analysist Sporting Goods Industry2116 Words   |  9 PagesUmbro | Parent Company | Nike Inc | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. Strong managementRead MoreAssignment on Brand Building Nike Marketing2672 Words   |  11 PagesBrand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008. It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978Read MoreSports Clothing Industry3937 Words   |  16 Pages7. Sports Clothing INTRODUCTION While this section evaluates the sports clothing market, it is impossible not to include sportswear items bought to wear for leisure, not just for active participation. The sportswear ranges cover numerous sports and outdoor activities, but the main ranges were originally designed for the following sports: †¢athletics training (tracksuits, shell suits, shorts, warm-up tops)†¢outdoor sports (jackets, fleeces)†¢football (tracksuits, replica kits)†¢racquet sportsRead MoreMarketing Plan For A Business Manager1991 Words   |  8 Pagessporting accessories there’s a strategy that must be apply in order for that product to beat its competitors. Adidas was my first choose to do my midterm paper on because I grew up loving Adidas more than Nike. Adidas stand for All Day I Dream About Sports they mission is to make athletic out of ordinary people. Adidas is German Multinational Corporation that was found in 1949 by Adi Dassler .The company sell footwear, sportswear equipment, accessories and perfume. The Adidas and Nike companiesRead MoreNike E-Business Essay2179 Words   |  9 Pages1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012,Read MoreNikes Mission is to Bring Inspiration and Innovation to Every Athlete3040 Words   |  13 Pagesdiscuss Nike, Inc., a publicly traded corporation within the sporting goods industry. It will identify two segments of the general environment that would rank the highest in their influence on Nike, Inc. as well as assess how these segments affect Nike, Inc. and the sporting goods industry in which it operates. In addition, two of the five forces of competition discussed in the text will be identified based on an analysis of which two are the most significant for Nike, Inc. How well Nike, Inc. hasRead MoreAdidas Brand Audit essat3729 Words   |  15 PagesGerman sports apparel manufacturer and part of the adidas Group, which consists of REEBOK Sportswear Company, TAYLORMADE- ADIDAS Golf Company, and His aim was to provide sport athletes with the best sports equipment, so he started ROCKPORT. The company was founded 1 924 by Adolf (Adi) Dassler and registered in 1949. designing the first shoe with the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories and sports equipmentRead MoreNike : Nike, Inc.1965 Words   |  8 PagesNike, Inc. NIKE, Inc. â€Å"was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR† (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include ConverseRead MoreEssay on Ratio and Financial Statement Analysis of Nike3025 Words   |  13 PagesContents Executive Summary.................................................................................................3 1. Nike History.............................................................................................................4 2. Nike Market Share: SWOT Analysis.......................................................................5 3. Nike Financial Report..............................................................................................9 4. Nike’s FutureRead MoreNike Swot Analysis3115 Words   |  13 Pages. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution

Wednesday, May 6, 2020

Island in Robinson Crusoe, the Coral Island and Lord of...

Island in Robinson Crusoe, the Coral Island and Lord of the Flies Compare and Contrast the ways in which Robinson Crusoe, the Coral Island and Lord of the Flies present and develop the experience of being marooned on a desert island. Show how the texts reflect the ideas and beliefs of its own author and the period in which it was written. In all three novels a person or a group of people are marooned on a desert/tropical island. All three crash of scupper on or near the island they eventually live on. What is also important is that the islands are great distances from other civilisation and frequented shipping lanes. As such, the prospect of leaving the island or being rescued quickly is a distant one. All three†¦show more content†¦In the beginning, Crusoes isle is a prison, a hell from which he cannot escape. He thinks often of leaving the isle, escaping is solitude. He tries many schemes and ideas to leave the island, one of which is the construction of a boat/canoe from a log. This idea fails him. Later Crusoe comes to love the island, it becomes his home. He builds a small homestead that is house an d in times of danger his castle. He builds a garden which he cultivates and cares for. He makes a little England in the midst of a tropical landscape. As he is there for so long, 26 years, that he is galled at leaving. He feels that is his island, that he is its king or appointed governor. He has weathered the storm of faith and savages, wild animals and pirates and loves his home, which is what the island is to him. The boys in the Coral Island are the same, but a faster scale. They are on their island for a few months, at the most three quarters of a year. They feel a sadness at leaving their isle much more as it was never a prison or a hell to them. They liked their isle from the start, the loved the adventure. With the deaths of their crew neatly sweeped under the carpet they can enjoy the adventure of the isle. They also do not have a large sense of religious or divine interference in their stay on the isle. They are free to enjoy themselves

Tuesday, May 5, 2020

Croc Analysis free essay sample

What are Crocs’ core competencies? Crocs’ competencies are supply chain management and small-retailer level marketing, just in time distribution. Crocs has used its core competencies to build a brand familiarity and popularity and to distribute new models and accessories in mid-season. Their supply chain management has helped the company to create a stronger maturity map for their products, and to extend the maturity map through marketing. (Figrure 1. [write a brief description first]. Taken from the Crocs presentation) 2)How could Crocs exploit their core competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension In the future, Crocs could grow, both by acquisition and by product extension. For product extension, they should use the Japanese product development map what it is called don’t remember any more (this development tree map can be seen below). Focus on the IP (formula) and reuse it on other products [This is a fragment connect it to previous senetence or make it a sentence. We will write a custom essay sample on Croc Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I dont understand what do you want to say by it].

Tuesday, April 7, 2020

The Resting Place Essay Example For Students

The Resting Place Essay Sometimes I like to hang out with dead people. I actually tend to spend a lot of time in the deepest corner of an ancient burial ground not far from my house. It isnt actually the rotting bones and haunted gravestones that attracts me to this particular cemetery; its the beautiful beach about a mile beyond the skeletons. Living in Marshfield, Massachusetts, there are at least four beaches I am able to go to to relax. However, I typically choose the one behind a cemetery, which is far from what many people would consider a standard beach. It is discretely located across the street from the entrance to my neighborhood, and there is a sign pointing the way to Couch Cemetery. There is no mention on the sign of a beach, so it wasnt until recently that I learned of the unpopulated Couch Beach that is located beyond the tombstones and gravestones, and I am so thankful that it was brought to my attention. We will write a custom essay on The Resting Place specifically for you for only $16.38 $13.9/page Order now Although I have had some terrifying, and what only I consider potentially life threatening, occurrences at Couch (like the time I was persuaded by my boyfriend, who finds comic relief through my nightmare, to tip-toe through the zombie-infested and ferocious frog-filled woods at ten oclock at night), I always tend to come to a serene state of mind when I am there. Maybe it is the peaceful silence of the open woods leading to the beach, or the beauty of the suns rays shining on the stillness of the water. Maybe its not even the scenery at all. It could be the amusing memory of the first time I explored Couch and crossed paths with a woman walking her cat in a baby stroller, or the time a young Australian man chatted with my friend as if they had known each other for years, although she had no idea who he was. Couch may be my secret paradise because I can always go there and relive the moment I was told the three little words every 17 year-old girl dies to hear; I can admire the heart and initial-engraved trees where other girls experienced the same butterflies I felt that day. What used to be a place that haunted me is now where I seek solace. For me, the terrifyingly beautiful Couch Beach is my comfortable place. I can experience all of my beloved memories over and over again while ridding my mind of any outside worries. I can feel a sense of independence from reality while being completely alone with nature. I can be my true self and run from frogs and dance in the water as the hurried world goes on without me. I can sometimes be a scaredy- cat, but Im not afraid to tread through an eerie cemetery because I know pure happiness is waiting for me on the other side. What I love most about Couch Cemetery is that when I am there I actually feel brave. I had to muster a lot of courage to slink past those tilted, old gravestones that first night, and that travail encourages me to face my fears in all areas of my life. I am heading to college next fall, and as much as I love my hometown, I am looking forward to traveling away and experiencing a life in new surroundings. I know I can, because I know that even though new ventures can be unnerving and intimidating, as long as I continue to seek the beauty and quietude I am certain I will find somewhere further along the path, I will face and conquer my fears, and I will be just fine.

Monday, March 9, 2020

Free Essays on Winston Church Hill

meant. He was in trouble a lot at school. His greatest pleasure was reading. He liked to read poetry. He hated Math and Latin, but loved History, Poetry and butterflies. At the age of 12, he was transferred from St. James School to Brighton Harrow. He was treated poorly by the older boys because he wasn’t afraid to speak his mind and stand up for himself. He was a kid that always dreamed of being a soldier. He loved looking at armor. At age 15, he passed his military exam and went to Sandhurst. He graduated with honors at age 18 and became an officer in the Calvary. His father died after the new year. In 1895, he became a war correspondent during the Cuban Rebellion. In 1896, he was sent to India. While there, he realized how much stuff he didn’t learn in school. He started studying and reading to get knowledge. In 1889, they went to war with the Boars, and Winston and sixty British Soldiers were imprisoned. They wanted to escape. Winston climbed the bathroom wall, snuck aboard a train, and returned to England. About a month later, he ran for office. He was elected into Parliament. In 1901, at the House of Commons, he made his first parliamentary speech. Seven years later, in 1908, he married Clementine Hosier. A couple of months later, he got kicked out of office. In 1911, he was elected first Lord of Ad miralty, during World War I. When one of his strategies failed, he was a... Free Essays on Winston Church Hill Free Essays on Winston Church Hill Title: The Story of Winston Churchill Author: Alida Sims Malkus This story tells of Winston Churchill’s life from birth until he was knighted by Queen Elizabeth, II. Winston Churchill was born November 30, 1874. He went to St. James School near Ascot when he was 7 years old. At school he lived in a dorm. Winston had one brother named Jack. His mother and father were always gone for great periods of time. He always had a hard time in Latin. He could remember it, but he didn’t understand what the words meant. He was in trouble a lot at school. His greatest pleasure was reading. He liked to read poetry. He hated Math and Latin, but loved History, Poetry and butterflies. At the age of 12, he was transferred from St. James School to Brighton Harrow. He was treated poorly by the older boys because he wasn’t afraid to speak his mind and stand up for himself. He was a kid that always dreamed of being a soldier. He loved looking at armor. At age 15, he passed his military exam and went to Sandhurst. He graduated with honors at age 18 and became an officer in the Calvary. His father died after the new year. In 1895, he became a war correspondent during the Cuban Rebellion. In 1896, he was sent to India. While there, he realized how much stuff he didn’t learn in school. He started studying and reading to get knowledge. In 1889, they went to war with the Boars, and Winston and sixty British Soldiers were imprisoned. They wanted to escape. Winston climbed the bathroom wall, snuck aboard a train, and returned to England. About a month later, he ran for office. He was elected into Parliament. In 1901, at the House of Commons, he made his first parliamentary speech. Seven years later, in 1908, he married Clementine Hosier. A couple of months later, he got kicked out of office. In 1911, he was elected first Lord of Ad miralty, during World War I. When one of his strategies failed, he was a...

Friday, February 21, 2020

Global Training and development Research Paper Example | Topics and Well Written Essays - 2500 words

Global Training and development - Research Paper Example A trendy phrase employed in organisational communication, as well as other organisational circles these days, is employee engagement. The phrase is used in describing members of a company who are individually invested in their duty and in the triumph of their business. These are not people who are just marking time or putting in hours, but those who, in reality, care about the organisation’s future. They are also willing to invest their effort and time to guarantee organisational success. A study carried out among non-international companies in Europe shows that only about one in every four workers actively take part in their roles. In addition, as many as one in ten workers are actively disengaged in their duties. To use an accepted example, this would imply that if you were to place a football team on the pitch, then only two players would be absolutely dedicated and keen to take the individual initiative to assist the team succeed, and one of the players could be actively i mpairing the team’s attempts through their meager attitude and resistance to direction from the coaching team. Imagine attempting to win a game with that blend of players, yet a majority of organisations are attempting to participate in a global environment today with precisely that type of lineup (Foster, 2000). Effective leaders and successful organisations find techniques to enhance their odds, perfectly setting up a culture and climate in which every member is truly incorporated (Earley, 2008). This shows the importance of expatriate development and cross cultural training, as well as development for expatriates. Not surprisingly, when scholars or theorists talk about means to improve or achieve employee engagement, the dialogue turns to the culture of the corporation, and the role of leadership in forming and sustaining that culture. Normally, successful organisational culture looms on such variables as confidence, credibility and collaboration, where a hefty measure of power shifts from leaders to their subjects. Even though, not particularly writing on employee engagement, Brislin (2008), and Darby (2007), wrote of organisations that successfully compete amidst the hurdles of globalisation, expanding unrelenting social change and technologies. Both the author believed that leadership was essential, not just at the chief executive officer level, but at all levels of the organisation. Leaders of today should recognise that a serious measure of their success is their skill to develop and inspire other leaders within their organisations. Organisational leaders should serve as architects who successfully analyze the present cultural structure of their companies and redesign them so that the culture itself turns into a source of engagement and energy. Expatriate development is known to be extremely helpful in erecting internationally recognised companies. Also, due to globalisation, it is vital for organisations to be willing to embrace diversity in or der to be able to compete internationally. The importance of diversity cannot be overemphasised, but it is vital to note that diversity enables organisations to better establish themselves as international organisations because they have a wider pool of resources and ideas. Also, as companies grow and develop into more complex surroundings, management and leadership hurdles grow, as well. The leader of a small, local organisation