Nike, Clothing, Fashion Accessory, Foot Wear, Sports...

A. Introduction Company Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which include sports balls, eyewear, skates, bats, gloves, golf clubs, and other equipment designed for sports activities. Competition: Reebok, Adidas, Under Armor Stock Exchange: NYSE Ticker Symbol: NKE Outside Auditor: PRICEWATERHOUSECOOPERS†¦show more content†¦It designs athletic, leisure, and casual footwear for men, women, and children. The company s footwear products include running, training, basketball, soccer, sport-inspired urban shoes, and children s shoes. The Jordan brand is its most popular endorsement basketball shoe. D. Strengths and Weaknesses in SWOT analysis. i. Strengths in the SWOT analysis of Nike †¢ Nike is the worlds most valuable and number one athletic shoemaker. A lot of people around the world instantly recognize the â€Å"swoosh† logo anywhere. Its Michael Jordan endorsement has built a strong credibility for its basketball shoes. †¢ Nikes’ consumer demographics is very diverse; it produces shoes for women, men, kids, athletes, fashion. †¢ Nike invests in research and development which allows for evolving and innovative product range. Nike believes research and development is the ultimate key to success. Constant improvement in innovation and manufacturing processes is what has made Nike stay ahead of the competition. ii. Weaknesses in the SWOT analysis of Nike †¢ Nike is heavily dependent on its share of the footwear market. This may lead to a vulnerability if it loses its share in the market. †¢ The marketing sector is very price sensitive. Because of Nikes quality products the company tends to sell products at prices higher than its competitors. This makes Nike products out of reach to some potential customers. †¢ Nike partners withShow MoreRelatedSwot Analysist Sporting Goods Industry2116 Words   |  9 PagesUmbro | Parent Company | Nike Inc | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. Strong managementRead MoreAssignment on Brand Building Nike Marketing2672 Words   |  11 PagesBrand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008. It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978Read MoreSports Clothing Industry3937 Words   |  16 Pages7. Sports Clothing INTRODUCTION While this section evaluates the sports clothing market, it is impossible not to include sportswear items bought to wear for leisure, not just for active participation. The sportswear ranges cover numerous sports and outdoor activities, but the main ranges were originally designed for the following sports: †¢athletics training (tracksuits, shell suits, shorts, warm-up tops)†¢outdoor sports (jackets, fleeces)†¢football (tracksuits, replica kits)†¢racquet sportsRead MoreMarketing Plan For A Business Manager1991 Words   |  8 Pagessporting accessories there’s a strategy that must be apply in order for that product to beat its competitors. Adidas was my first choose to do my midterm paper on because I grew up loving Adidas more than Nike. Adidas stand for All Day I Dream About Sports they mission is to make athletic out of ordinary people. Adidas is German Multinational Corporation that was found in 1949 by Adi Dassler .The company sell footwear, sportswear equipment, accessories and perfume. The Adidas and Nike companiesRead MoreNike E-Business Essay2179 Words   |  9 Pages1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012,Read MoreNikes Mission is to Bring Inspiration and Innovation to Every Athlete3040 Words   |  13 Pagesdiscuss Nike, Inc., a publicly traded corporation within the sporting goods industry. It will identify two segments of the general environment that would rank the highest in their influence on Nike, Inc. as well as assess how these segments affect Nike, Inc. and the sporting goods industry in which it operates. In addition, two of the five forces of competition discussed in the text will be identified based on an analysis of which two are the most significant for Nike, Inc. How well Nike, Inc. hasRead MoreAdidas Brand Audit essat3729 Words   |  15 PagesGerman sports apparel manufacturer and part of the adidas Group, which consists of REEBOK Sportswear Company, TAYLORMADE- ADIDAS Golf Company, and His aim was to provide sport athletes with the best sports equipment, so he started ROCKPORT. The company was founded 1 924 by Adolf (Adi) Dassler and registered in 1949. designing the first shoe with the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories and sports equipmentRead MoreNike : Nike, Inc.1965 Words   |  8 PagesNike, Inc. NIKE, Inc. â€Å"was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR† (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include ConverseRead MoreEssay on Ratio and Financial Statement Analysis of Nike3025 Words   |  13 PagesContents Executive Summary.................................................................................................3 1. Nike History.............................................................................................................4 2. Nike Market Share: SWOT Analysis.......................................................................5 3. Nike Financial Report..............................................................................................9 4. Nike’s FutureRead MoreNike Swot Analysis3115 Words   |  13 Pages. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution

Tips for Writing the UC Personal Statement Prompt #1

Island in Robinson Crusoe, the Coral Island and Lord of...

Island in Robinson Crusoe, the Coral Island and Lord of the Flies Compare and Contrast the ways in which Robinson Crusoe, the Coral Island and Lord of the Flies present and develop the experience of being marooned on a desert island. Show how the texts reflect the ideas and beliefs of its own author and the period in which it was written. In all three novels a person or a group of people are marooned on a desert/tropical island. All three crash of scupper on or near the island they eventually live on. What is also important is that the islands are great distances from other civilisation and frequented shipping lanes. As such, the prospect of leaving the island or being rescued quickly is a distant one. All three†¦show more content†¦In the beginning, Crusoes isle is a prison, a hell from which he cannot escape. He thinks often of leaving the isle, escaping is solitude. He tries many schemes and ideas to leave the island, one of which is the construction of a boat/canoe from a log. This idea fails him. Later Crusoe comes to love the island, it becomes his home. He builds a small homestead that is house an d in times of danger his castle. He builds a garden which he cultivates and cares for. He makes a little England in the midst of a tropical landscape. As he is there for so long, 26 years, that he is galled at leaving. He feels that is his island, that he is its king or appointed governor. He has weathered the storm of faith and savages, wild animals and pirates and loves his home, which is what the island is to him. The boys in the Coral Island are the same, but a faster scale. They are on their island for a few months, at the most three quarters of a year. They feel a sadness at leaving their isle much more as it was never a prison or a hell to them. They liked their isle from the start, the loved the adventure. With the deaths of their crew neatly sweeped under the carpet they can enjoy the adventure of the isle. They also do not have a large sense of religious or divine interference in their stay on the isle. They are free to enjoy themselves

Croc Analysis free essay sample

What are Crocs’ core competencies? Crocs’ competencies are supply chain management and small-retailer level marketing, just in time distribution. Crocs has used its core competencies to build a brand familiarity and popularity and to distribute new models and accessories in mid-season. Their supply chain management has helped the company to create a stronger maturity map for their products, and to extend the maturity map through marketing. (Figrure 1. [write a brief description first]. Taken from the Crocs presentation) 2)How could Crocs exploit their core competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension In the future, Crocs could grow, both by acquisition and by product extension. For product extension, they should use the Japanese product development map what it is called don’t remember any more (this development tree map can be seen below). Focus on the IP (formula) and reuse it on other products [This is a fragment connect it to previous senetence or make it a sentence. We will write a custom essay sample on Croc Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I dont understand what do you want to say by it].